Scaling a business requires more than just capital; it requires a deep understanding of market dynamics, regulatory navigation, and high-performance sales execution. TPG’s Business Development division acts as your "boots on the ground" in Ghana and the wider West African region. We provide the strategy and the sales force needed to turn market potential into actual revenue.
Market Entry Advisory (Ghana & West Africa)
Sales Outsourcing & Execution
Strategic Partnerships & Joint Ventures
Franchise & Distribution Management
Seamlessly navigating the local landscape for international entrants.
Regulatory & Compliance Roadmap: Guided support through GIPC, RGD, and industry-specific licensing.
Competitor & Market Intelligence: In-depth analysis of the local landscape to identify "Blue Ocean" opportunities.
Stakeholder Mapping: Identifying and connecting you with key local partners, distributors, and government bodies.
High-performance sales teams without the overhead.
Dedicated Sales Force: We recruit, train, and manage sales teams specifically for your product or service.
Lead Generation & Prospecting: Utilizing BPO-driven data to identify and qualify high-value leads.
Account Management: Maintaining and growing relationships with your top-tier clients in the region
Building the bridges that define your growth.
Partner Matchmaking: Finding the right local entities for synergistic collaborations.
Contract Negotiation: Professional representation in deal-making and JV structuring.
Corporate Matchmaking: Bridging the gap between multinational investors and high-growth local SMEs.
Scaling your footprint with precision.
Distribution Network Setup: Identifying and vetting reliable distributors across Ghana's major regions.
Franchise Support Services: Managing the administrative and operational oversight of your franchise network.
Thematic Investing in Growth: We align our business development efforts with the high-growth sectors defining the next decade—agri-tech, fintech, and renewable energy.
The "Boots on the Ground" Advantage: We don't just consult from afar; our teams are active in the market every day.
Data-Driven Strategy: Every growth plan is backed by the data insights generated by our BPO and IT divisions.
Market Entry Speed: Reducing the typical time-to-market for international firms by up to 50%.
Revenue Growth: Proven track records of increasing client sales volumes through outsourced execution.
Risk Mitigation: Identifying local risks (regulatory, political, or social) before they impact your investment.